Etched

Development

Etched is building a new category of AI hardware — frontier inference clusters, engineered from the silicon up. The website needed to tell that story plainly, letting the hardware speak for itself.

Etched rack hardware viewed from below, framed by braided cabling

Produced in collaboration with VioCorp and Caleb Vanden Boom Studio, the engagement spans Etched's public site and internal platforms. Hardware photography anchors a restrained typographic system, designed to feel as precise as the silicon it presents.

Two Etched site page views, Frontier Inference Clusters beside the leadership and investor sections
Investor and advisor logo grid beside the acknowledgment copy
Etched chip on a dark background crossed by a single shaft of light
Etched leadership grid, eight portraits with roles and prior-company credentials
The "Etched is faster" closing headline above the top of the rack
Etched rack interior in low light, copper cold plates behind braided cabling