Etched

Etched is building a new category of AI hardware — frontier inference clusters, engineered from the silicon up. The website needed to tell that story plainly, letting the hardware speak for itself.

Etched rack hardware viewed from below, framed by braided cabling

Produced in collaboration with VioCorp, the engagement spans Etched's public site and internal platforms. Hardware photography anchors a restrained typographic system, designed to feel as precise as the silicon it presents.

The top of the Etched home page: the rack hero, then the Frontier Inference Clusters storyThe middle of the Etched home page: leadership portraits, the hiring line and the investor logos
The Etched investor logos, set below one line of thanksEtched chip on a dark background crossed by a single shaft of light
The Etched Progress page on a phone, led by the first rack shipping to Jane StreetThe Etched Get Access form on a phone
Etched rack interior in low light, copper cold plates behind braided cabling
The "Etched is faster" closing headline above the top of the rack

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